A private coaching practice
Your business will only scale to the level your body and mind can hold.
I work with high-achieving women who want the physical and mental capacity to match their ambition. So you can take the stage, ride the wave of a launch, get on the 4.30am flight, and be back at full throttle the next day. Not because you have to. Because you can.

Somewhere along the way, you started making deals with your body.
No more red-eye flights. A recovery day after every big event. Watching from the sidelines on the family ski trip. The family lunch on Sunday with the deliberately quiet Monday behind it. The invitation you turned down because of “diary clashes” that were really capacity clashes.
You call it being sensible. I call it an invisible ceiling. Maybe the earworm arrived with an illness, an operation, or a birthday with a zero on it. It whispers: there's a limit now. I don't think that's true. And I've spent my career watching people prove it isn't.
You trust your business. You trust yourself in the boardroom. Do you trust your edge?
You've done the reps in business. Years of them. But real edge isn't intellect or stamina alone. It's the deep, tested certainty that your body and mind will deliver, whatever you ask of them. When the two are working together, you stop negotiating with yourself. You stop building buffers. You say yes faster, charge more, take up more space. Look what you've already achieved without it.

I do
- Audit the whole picture: training, nutrition, recovery, pain, hormones, stress, mental load, the lot
- Find the one shift that gives you the most runway, often doing less, smarter
- Clear the patterns beneath the habits, so change stops feeling like a fight
- Teach you to read your own state and make the right call in the moment
I don't
- Chase quick fixes, detoxes, or six-week transformations
- Pile the 1% (ice baths, mouth tape, another wearable) onto a shaky foundation
- Hold your hand and go slowly
Athletes nail sleep, food and training, then add the 1%. Most people I meet are doing the 1% on top of a shaky foundation. We fix the foundation (sleep, food, recovery, and the mental load you carry. The edge comes after.
You'll know if this is you.
- You're stepping into the C-suite, scaling or selling a company, or becoming the visible face of your industry
- You're the one everyone else relies on, at work and at home, and you intend to stay that way
- You've ticked the boxes (the gym, the food, less alcohol) and you're still asking, what else is there?
- You invest in yourself without flinching, and you expect a return
The Practice
Three ways into the work.
Listen in
She Built This! Podcast
Real talk on health, wellness, menopause and feminine frequency. A free weekly entry point into the work, and the easiest place to decide if the way I think fits the way you live.
Diagnostic
NineforNine Diagnostic™
Stop guessing. In 90 minutes we audit what is actually going on across Professional, Personal, Performance and Potential, and read it against the systems that govern your capacity. You leave with the map, the reason progress has stalled, and the two or three moves that will shift it. £222.
12 months
The Femme Elite Formula™ 1:1
A year-long partnership built on the Femme Elite Formula™. REVEAL audits your complete system. REBUILD puts me in your corner through launches, travel and the big weeks. RECLAIM makes it who you are. We also go in and clear the subconscious patterns that keep you stuck, so change happens faster.
“I would never have believed in myself if you hadn't believed in me first. Your consistency became my consistency and hey, guess what, I flourished. Forever grateful.”
“Doubled my prices with a corporate client I’ve worked with since 2021, and they said ‘yes’. No questions asked.”
“Never thought I’d be the kind of person that says ‘what a great way to kick off a Monday morning’ but I feel great!”
Start here
Send a note.
Tell me what you are working towards and what is getting in the way. I read every message and reply within 48 hours.
The Bottom Line